2025 DONOR GUIDE
Dear Jayhawk, I wanted to take a moment to express my sincere gratitude for your unwavering support of the Jayhawks. It has been an incredible year filled with remarkable achievements, and I am grateful for the important role you have played in our success. As we reflect on the past year, we recognize that our accomplishments would not have been possible without your steadfast commitment to our program. Your generous contributions have significantly impacted our student-athletes, providing them the critical resources they need to succeed in competition, in the classroom, and in the community. Your willingness to invest in our student-athletes’ experience has been instrumental in our ability to elevate our profile across the nation. The college athletics landscape continues to evolve at a rapid pace, and you will see the impact of some of those changes reflected within this guidebook. Rest assured, however, that moving forward, we remain committed to setting our student-athletes up for success while ensuring a best-in-class experience for our supporters. With your continued commitment to Kansas Athletics, we are confident that we can build upon the past year’s accomplishments and strive for even greater heights in 2025. Thank you again for your dedication to the Jayhawks; we appreciate everything you do to help us achieve our goals. Rock Chalk! A NOTE FROM TRAVIS GOFF Travis Goff Director of Athletics
contents 2 donor guide 2025 IMPORTANT TIMELINE 3 WHAT’S NEW 4 HOUSE CASE IMPACT 5 DAVID BOOTH KANSAS MEMORIAL STADIUM 6 WEF BENEFIT LEVELS 7 AD ASTRA SOCIETY 8 YOUR IMPACT 9 BY THE NUMBERS 10 COMPLIANCE NCAA
important timeline JANUARY 2025 2025 Football Season Ticket Launch FEBRUARY Deadline for Fulfilling 2024 Pledges One Day One KU. MARCH Start of 2025 Fund Drive 2025-26 Men’s Basketball Season Ticket Launch APRIL Football Season Ticket Deadline Men’s Basketball Season Ticket Deadline MAY Football Select-A-Seat (Full reseat excluding premium) JUNE Men's Basketball Upgrade Process & New Purchasers Select-A-Seat JULY Volleyball Select-A-Seat SEPTEMBER Women’s Basketball Select-A-Seat DECEMBER Bowl Game Applications JANUARY 2026 Men’s Basketball Big 12 Tournament Request Deadline FEBRUARY NCAA Basketball Tournament Request Deadline One Day One KU. Baseball Select-A-Seat *Dates are subject to change 3 2025 donor guide
TOTAL SEASON TICKET PRICE PER-SEAT DONATION TOTAL COST PER-SEAT + = what’s new? PER-SEAT DONATION As we announced in August of 2024, Kansas Athletics is transitioning to a per-seat-donation (PSD) model at Allen Fieldhouse and David Booth Kansas Memorial Stadium, starting with the 2025 Fund Drive. Coinciding with these changes are comprehensive repricing plans for Kansas Football and Men’s Basketball, which result in contribution and ticket-price changes across significant sections of those venues. To obtain your specific total contribution information, please get in touch with your account representative. The implementation of the per-seat-donation model only impacts football and men’s basketball. All Olympic sports will continue to be seated based on membership level and then priority points, and there will not be a donation component awarded with the purchase of a seat. donor guide 2025 4
HERE’S HOW IT WORKS: Scholarships and Roster Limits: With the proposed changes to the House case, the former NCAA rules limiting the number of scholarships per sport that we can provide have been removed. Next year we plan to offer more than 20 new scholarships across our sports. Institutional Compensation for Name, Image, and Likeness (NIL): Athletics will now be able to enter into agreements with studentathletes for the use of their name, image and likeness. We look forward to innovative ways to engage our student-athletes with our supporters. Commercial NIL: Under the House settlement, student-athletes may still engage in commercial use of their Name, Image, and Likeness. We have partnered with Walz Tetrick, a national marketing firm based in Kansas City led by former Jayhawks, to help engage businesses in endorsements, personal appearances, and other promotional activities that will further benefit our student-athletes. Impact on Sport Programs: While Institutional NIL will benefit student-athletes, the model is also designed to ensure that it doesn’t compromise the financial health of Kansas Athletics. The goal is to balance appropriate support for our athletes with the need to maintain a broad, competitive athletic program. house case impact The landscape of college athletics continues to evolve, and one of the most significant changes on the horizon is the ability to directly compensate student-athletes for their Name, Image, and Likeness beginning July 1, 2025, if the House settlement is approved. This will ensure that student-athletes are directly supported by Kansas Athletics and no longer through any collective. In the traditional structure, monies from media rights, ticket sales, merchandise, and sponsorships have largely supported athletic departments, facilities, scholarships, and coaching salaries. While this will remain true, the new model will add a new category of up to $20.5 million each year in direct support for student-athletes. We are committed to adapting to this new model while continuing to provide the resources and support necessary to keep KU at the forefront of college athletics. As always, your investment is critical to this mission, and we are grateful for your continued partnership. 5 2025 donor guide
• New seating bowl brings fans closer to the action • Videoboard 2.5x larger and 60 ft. closer to the field • New chairback seating in the West & North seating areas • First row of seating 4 ft. higher off the field • 4x more food & beverage offerings • Improved accessible seating & sightlines • Improved vertical circulation with more elevators • 1.5x more concourse restrooms with better distribution • 50% increase in area per seat • 50% more leg room per seat STADIUM ENHANCEMENTS Your Jayhawks are back in Lawrence in the new reimagined David Booth Kansas Memorial Stadium. The first phase of the Booth upgrades will be complete in time for the program’s August 23 opener against Fresno State. The transformed west and north sides of the stadium will enhance the fan experience and amplify the homefield advantage for our student-athletes. Along with the stadium re-opening, upgrades to Anderson Family Football Complex will also be completed, which will have a profound impact on our student-athletes and staff. This is just the beginning of the overhaul at 11th and Mississippi as plans for Phase II of the Gateway District are being thoroughly worked through. Here are some notable enhancements to David Booth Kansas Memorial Stadium: DAVID BOOTH kansas memorial stadium 6 donor guide 2025
NEW LEVELS AND BENEFITS Starting in the 2025 Fund Drive year, Kansas Athletics Development is introducing two new membership levels to the Williams Education Fund and also adjusting the minimum amount of another. These levels coincide with the structure of the new Per-Seat-Donation model, allowing for a greater understanding of benefits associated with their contributions and creating more opportunities for engagement across all membership levels. The two new levels are Oread ($75,000 donation annually) and Campanile ($15,000 donation annually). As a part of these changes, the Olympian level now starts at a $20,000 annual donation. Please scan the QR code on this page to view all Williams Education Fund membership levels and the benefits associated with each level. As of the 2025 Fund Drive, we will no longer award priority points for any season ticket purchases; however, any historical points will remain. Points are awarded for Williams Education Fund donations unless the donor waives points. Membership levels are based on total annual gifts through the Williams Education Fund, which includes the per-seat donations for football and men’s basketball. These gifts will be designated for unrestricted or scholarship support. Gift amounts that extend above and beyond the required annual per-seat donation may be considered tax-deductible giving. Please check with your tax professional. WILLIAMS EDUCATION FUND benefits Please refer to the Williams Education Fund benefits chart at www.kuathletics.com/ development for membership levels and the benefits associated with each level. 2024-25 Cost of attendance Resident $29,316 Non-Resident $47,470 THANK YOU FOR YOUR SUPPORT AS IT ALLOWS FOR US TO HAVE OUTSTANDING FACILITIES, RESOURCES, AND OPPORTUNITIES THAT HELP US GROW AS ATHLETES, STUDENTS, AND INDIVIDUALS. YOUR BELIEF IN OUR PROGRAM INSPIRES US TO REPRESENT OUR KU PRIDE WELL WITH OUR WORK EFFORT AND DRIVE TO BE BETTER EVERY SINGLE DAY. THANK YOU SO MUCH FOR INVESTING IN OUR DREAMS AND FOR BEING SUCH AN IMPORTANT PART TO OUR JAYHAWK FAMILY. ROCK CHALK! – FRESHMAN SHEA RYAN, SOCCER 7 2025 donor guide
ad astraSOCIETY Originally announced in 2022, the Ad Astra Society remains the exclusive giving society of Kansas Athletics that recognizes and rewards donors who make philanthropic contributions above and beyond their Williams Education Fund level at a minimum of $50,000 over five years. These contributions are tax-deductible and provide critical resources our student-athletes need to achieve success at the highest levels, both in the classroom and in competition. Our top priorities of impact include Capital Projects, Championship Resources and Scholarships. As we move forward into a new era of Kansas Athletics and adapt to the collegiate athletics landscape, Kansas Athletics Development is revamping our Ad Astra Society stewardship efforts to ensure appropriate recognition of donor support. Please contact your designated Kansas Athletics Development representative for more information. K-club K Club’s mission is to help preserve the history of Kansas Athletics, support current student-athletes, and connect former student-athletes, coaches, managers, spirit squad members, and student athletic trainers at KU. The goal of Athlete Network is to provide a single home for all K Club resources including an events schedule, ticket information and replacement K Club gear and more! Sign up with Athlete Network - it is free! IT’S A FEELING OF BELONGING. IT’S A FEELING OF BEING A PART OF A REALLY COOL GROUP THAT HAS A PASSION FOR GIVING BACK, WHICH IS REALLY WHAT I LOVE TO DO. – FRANCIE STONER AD ASTRA SOCIETY MEMBER 8 donor guide 2025
your impact UNRESTRICTED Unrestricted support provides Kansas Athletics the maximum flexibility to address and fund the most urgent needs of the department to support our student-athletes, including scholarships, team travel, room & board, health & wellness, textbooks, career development, tutoring sessions, and equipment. CAPITAL PROJECTS The Gateway District is a transformative project aimed at enhancing both Kansas Athletics and the University of Kansas. Its importance stems from several key factors: • Economic and Community Development • Modernizing Athletic Facilities • Enhancing the Fan Experience • Academic and Research Benefits • Reputation and Competitive Edge • Long-Term Sustainability In essence, the Gateway District represents a strategic investment in the future of Kansas Athletics and the University of Kansas, blending athletics, academics, and community engagement into a unified vision for growth and success. CHAMPIONSHIP RESOURCES Our Championship Resources fund provides support directly to student-athletes and ensures they have the resources to succeed as champions. This fund supports initiatives such as scholarships, Alston Academic Achievement Awards, and direct student-athlete support. To remain competitive in the Big 12 Conference and nationally, Kansas Athletics must provide appropriate resources to student-athletes to recruit and retain top-talent while ensuring a well-rounded, fulfilling experience for these student-athletes on campus. COMMERCIAL ENDORSEMENTS Kansas Athletics aims to empower and educate our student-athletes in all phases of brand development and professional opportunities. With the recent launch of our new Flight initiative in partnership with Walz Tetrick Advertising and Learfield, you can engage with studentathletes to help promote and market your business. If you are interested in engaging with our student-athletes for commercial or marketing needs, please contact Casey Morrow at casey.morrow@ku.edu. NEXT LEVEL CAMPAIGN When Jayhawk student-athletes commit to KU, they are taking their athletic and educational experiences to the next level. Take your giving to the “Next Level” by increasing your annual contribution and moving to the next level of membership. KANSAS ATHLETICS DEVELOPMENT (785) 864-3946 wef@ku.edu 2025 donor guide 9
by the numbers Women’s Golf Qualified for NCAA Regionals for the second-straight year for the first time in program history. men’s Golf Selected to eighth-straight NCAA Regional appearance baseball Advanced to the Big 12 Tournament Semifinals football Beat three-straight ranked opponents for the first time in program history Men’s track & field Finished 10th overall at NCAA Outdoor Championships volleyball Fourth-straight NCAA Tournament appearance Women’s soccer Big 12 Tournament Champions Women’s basketball Advanced to the second round of the NCAA Tournament ATHLETIC SUCCESS ACADEMIC SUCCESS All 16 teams achieved a term GPA of 3.0 or higher in both fall and spring, marking our sixth-consecutive semester of success. Academic All-Big 12 selections last spring. 124 We led the conference with Our 90 percent Graduation Success Rate ties our highest for four-consecutive years. Eighty percent of our student-athletes earned a spot on the Big 12 Commissioner’s Honor Roll. Softball Won 28 games in 2024, marking its most since 2016 Men’s Basketball Coach Bill Self became the all-time winningest coach in Kansas history surpassing 800 career wins. donor guide 2025 We have tied or exceeded our highest department GPA (non-COVID GPA) for the fourth-consecutive semester. Furthermore the 3.45 department-wide GPA posted this past fall, is the highest department GPA ever (including the COVID years). teams set program GPA records. 8
KUATHLETICS.COM/DEVELOPMENT WEF@KU.EDU | 855.GIVE.WEF /KUDEVELOPMENT | @KUDEVELOPMENT 1651 NAISMITH DRIVE | LAWRENCE, KS 66045-4069
RkJQdWJsaXNoZXIy MzAzMjE=