2024 Donor Guide

2024 DONOR GUIDE Wave Wheatthe

Dear Jayhawk, I wanted to take a moment to express my sincere gratitude for your unwavering support for the Jayhawks. It has been an incredible year filled with remarkable achievements, and I am grateful for the important role you have played in our success. Your generous contributions have made a significant impact, providing our student-athletes with the critical resources they need to succeed in competition, in the classroom, and in the community. Your belief in our program and your willingness to invest in our student-athletes’ experience have been instrumental in our ability to elevate our profile across the nation. As we reflect on the past year, we recognize that our accomplishments would not have been possible without your steadfast commitment to our program. Your contributions have empowered us to provide opportunities for growth, development, and achievement, and we are grateful for your continued support. Moving forward, we remain committed to building upon this year’s successes and striving for even greater heights. With your continued support, we are confident that we can achieve excellence and continue to make a positive impact on the lives of our student-athletes. Thank you again for your support and dedication to the Jayhawks. We appreciate everything you do to help us achieve our goals. Rock Chalk! A NOTE FROM TRAVIS GOFF Travis Goff Director of Athletics Wave the Wheat

2 2024 donor guide Allen Fieldhouse Reseat We have identified several new projects and initiatives that we will be undertaking over the next few years to enhance the overall fan experience for Jayhawk basketball fans, including enhancing lighting, improving hospitality options, and seating reconfigurations. These investments will result in the implementation of a reseat of Allen Fieldhouse prior to the 2024-2025 men’s basketball season. Donors will have three ways in which they may qualify to keep their same seats as last year: Donors at the Hall of Fame level that maintain their membership level from the previous drive year Donors at or above the All-American level with a lifetime giving benchmark of $575,000 Donors at or above the All-American level that rank within the Top 100 by priority points All accounts that do not fall within the criteria listed above will reseat by membership level and priority points within each level, replicating our current allocation process for parking, hospitality, and postseason tickets. KU Football With all of the exciting changes coming to David Booth Kansas Memorial Stadium, your Jayhawks will be taking the field away from Lawrence this fall! Kansas Football will play all six of its home games in 2024 in the Kansas City metropolitan area, including its first two home games at Children’s Mercy Park and their four Big 12 Conference home games at GEHA Field at Arrowhead Stadium. Gateway District Coming Fall of 2025, it’s David Booth Kansas Memorial Stadium like you have never seen it, with a powerful front-door arrival for student-athletes, recruits, visitors, and fans. The renovation includes new efficiencies created by inviting hospitality spaces, fan amenities, and premium seating options, from founders suites to loge boxes to club seats. There will be something for all Jayhawks! WHAT’SNew

2024 donor guide Membership Auto Renewal Kansas Athletics Development supporters have the option of auto renewing their contribution for future fund drives to save time and provide a seamless renewal process. Check out the payment options & incentives for more information. 110% Campaign Kansas student-athletes give 110% each day. Please consider increasing your annual fund gift by 10% to further support the needs of our student-athletes. Next Level Campaign When Jayhawk student-athletes commit to KU, they are taking their athletic and education experiences to the next level. Take your giving to the “Next Level” by increasing your annual contribution and moving to the next level of membership in the Williams Education Fund. 3 Important Dates MARCH Start of Fund Drive Year APRIL Football Season Ticket Deadline MAY Football Select-A-Seat JULY Men’s Basketball Season Ticket Deadline AUGUST Volleyball Select-A-Seat SEPTEMBER Men’s Basketball Select-A-Seat Women’s Basketball Select-A-Seat DECEMBER Bowl Game Applications JANUARY Men’s Basketball Big 12 Tournament Request Deadline FEBRUARY NCAA Basketball Tournament Request Deadline, One Day. One KU. Baseball Select-A-Seat *Dates are subject to change reminders

4 2024 donor guide MAKE IMPACT an Support from our donors provides our student-athletes the necessary resources they need to be successful in academics, athletics and life. That support serves as the catalyst to establishing Kansas Athletics as an elite national program. ACADEMIC SUPPORT LIFE SKILLS TRAVEL NUTRITION SCHOLARSHIPS EQUIPMENT MENTAL HEALTH MEDICAL CARE

5 2024 donor guide Why Give 500+ Student-Athletes 11 Teams posted program record GPAs OVER 400 were named to the AD Honor Roll 90Graduation Success Rate% Record-setting 3.40 cumulative GPA

6 2024 donor guide Williams Education Fund Scholarship Support This area serves as our largest expense and the lifeblood of our program. Your gift goes towards tuition, fees, room, board, and books for our 500+ student-athletes. This year, Kansas Athletics will award over $18.6 million in scholarships. Gifts dedicated to scholarship support allow our talented student-athletes to receive a first-class education at the University of Kansas. Championship Resources Unrestricted Support This allows Kansas Athletics the most latitude to fund the areas of greatest need and provide Jayhawk student-athletes with the resources necessary to be champions. Ad Astra Society Philanthropic Support This exclusive philanthropic giving society will provide the critical resources our student-athletes need to achieve success at the highest levels, both in the classroom and in competition. NIL Name, Image & Likeness, also known as NIL, is the ability for studentathletes to profit off of their name, image, and likeness for personal gain, in ways permitted by institutional, state, and NCAA legislation. At Kansas, we aim to empower and educate our student-athletes in all phases of NIL, brand development, and professional opportunities. AREAS IMPACT of

7 2024 donor guide Coming in 2025 Gateway District & Reimagined David Booth Kansas Memorial Stadium This project will profoundly impact our student-athletes through much-needed upgrades to the Kansas Football facilities; enhancing the fan experience, bringing more fans to the stadium on gamedays, and amplifying the home-field advantage for the athletes. It will make the stadium one of the best in the nation, improving the level of play and recruitment of new student-athletes. New Premium Seating Experiences – David Booth Kansas Memorial Stadium will offer fans a best-in-class experience with new premium seating options. Founders Suites, Luxury Suites, Loge Boxes, and Ledge Seating, as well as Premium Club seating and hospitality spaces, are some of the exciting new offerings. Priority for premium seating will be based on Williams Education Fund level and points. Visits are currently available by appointment aligning with premium seating priority at the Kansas Football Preview Center at 11th and Mississippi in the HERE complex. For more information about the Kansas Football Preview Center, please contact (785) 864-6220. Suites 80ft closer to the field New seating bowl brings fans closer to the action New chairback seating in the west and north seating areas Approximately 2,300 club seats in 3 different club spaces and unique social zones Videoboard 2.5x larger and 60’ closer to the field First row of seating 4ft higher off the field 4x more food and beverage offerings 1.5x more concourse restrooms with better distribution 50% increase in area per seat 50% more leg room per seat Improved vertical circulation with increased number of elevators Improved accessible seating and sightlines RE-IMAGINED GAMEDAY EXPERIENCE

8 2024 donor guide Allen Fieldhouse Hospitality Naismith Room - Experience the ultimate hospitality in the Naismith Room! Enjoy delicious food and drinks at the bar and multiple buffet stations before the game and during halftime. Donor Atrium - If you’re looking for a premium hospitality experience that balances practicality and comfort, then the Donor Atrium might be for you. Recently renovated following the 2023-24 season, the Donor Atrium will be the ultimate spot on gamedays. Banners - Directly below our six national championship banners, our new gastro-pub has blended the legacy of our teams with exquisite hospitality offerings. Banners offers a dynamic menu, various beverage options, and numerous TVs throughout. Horejsi Mezzanine - Immerse yourself in one of our most competitive venues, the Horejsi Family Volleyball Arena. Hospitality is located on the second-level mezzanine and features several TVs within. This space offers rotating menus all season-long as well as a bar serving Jayhawk favorites. DeBruce Center - Meet up with fellow Jayhawks on men’s basketball gamedays at the DeBruce Center. Enjoy the Courtside Café and three bars offering beer, wine, and spirits – all available for purchase. Hospitality is selected based on your Williams Education Fund level and priority within that level

9 2024 donor guide Membership levels are based on total annual gifts through the WEF, which support studentathlete scholarships. Benefits are provided by membership level first, then your points within your level. Priority point chart can be found at williamsfund.com. MEMBERSHIP LEVEL CONTRIBUTION Support Student-Athlete Education Membership Welcome Package Donor Recognition Junior Jayhawk Membership Discount Special Event Invites Season & Single Game Ticket Priority Access Jayhawk Experiences Discount Jayhawk Appreciation Dinner FOOTBALL EXPERIENCES Season & Single Game Priority Tailgate Invites Football Parking Priority 10th 9th 8th 7th 6th 5th 4th 3rd 2nd 1st Football Showcase Tailgate Priority 10th 9th 8th 7th 6th 5th 4th 3rd 2nd 1st Post Season Bowl Packages 10th 9th 8th 7th 6th 5th 4th 3rd 2nd 1st Premium Seating Priority 10th 9th 8th 7th 6th 5th 4th 3rd 2nd 1st MEN’S BASKETBALL EXPERIENCES Season & Single Game Priority Late Night in the Phog Priority Destination Packages 10th 9th 8th 7th 6th 5th 4th 3rd 2nd 1st MBB Hospitality Priority 10th 9th 8th 7th 6th 5th 4th 3rd 2nd 1st Season Parking Pass 1 1 1 1 1 1 1 1 2 3 Big 12 Tournament 2 2 2 2 2 4 4 6 6 Final Four 4 4 4 4 6 8 Regional 2 2 4 6 NCAA 1st/2nd Round 2 OUTLAND MVP JAYHAWK ALL-AMERICAN CHAMPION CRIMSON & BLUE LEGEND ROCK CHALK OLYMPIAN HALL OF FAME $100 $8.33 mo $500 $41.66 mo $2,500 $208.33 mo $10,000 $833.33 mo $25,000 $2,083.33 mo $300 $25 mo $1,000 $83.33 mo $5,000 $416.66 mo $18,000 $1,500 mo $50,000 $4,166.66 mo *Benefits are subject to change *Discount for Jayhawk Experience rentals and priority in booking limited to availability. Visit jayhawkexperience.com for more information WILLIAMS EDUCATION FUND LEVELS benefit

2024 donor guide 10 COMPLIANCE NCAA Kansas Athletics is proud to have your loyal support and dedication for the Jayhawks. As we strive for continued excellence, we always seek the highest standard of ethical conduct. You may not be aware, but all athletic donors and season ticket holders are considered a representative of athletics interests (boosters). As a booster at KU, NCAA rules place you under the responsibility of Kansas Athletics. Please visit our website to learn more about NCAA rules and how they affect the Kansas Athletics mission.