2023 Kansas Athletics Development Donor Guide

2 0 2 3 D O N O R G U I D E WAVE WHEAT the

Dear Jayhawk, What an amazing year! Seeing firsthand the incredible support surrounding this great university, our athletic department and most importantly, our student-athletes, leaves me extremely encouraged about our future as Jayhawks. We have accomplished outstanding successes over the past year through the unwavering support of Kansas Athletics Development members, but we are far from finished. It is critical that our university continues to bolster its position as one of the elite departments in the nation, and we cannot do this without YOU. This past fall, we provided a tremendous advantage for our athletic programs which delivered a direct impact on our student-athletes and program successes. The energy provided in David Booth Kansas Memorial Stadium on Saturdays this fall was unmatched. The passion shown at Allen Fieldhouse for both our men’s and women’s basketball teams echoed that same enthusiasm. I’d be remiss not to mention the atmospheres at Horejsi Family Volleyball Arena and Rock Chalk Park. Your support truly provided a lift and because of that, I know our best days are to come. Jayhawk fans are second to none, and your continued investment will be the driving force to the continued success of all of our programs both on and off the playing field. On behalf of our student-athletes, coaches and staff, thank you for all you do. Rock Chalk! Travis Goff Director of Athletics A NOTE FROM TRAVIS GOFF

3 2023 DONOR GUIDE WHAT’S NEW Introducing Ad Astra Leadership Giving Society The Ad Astra Society is a new exclusive philanthropic giving society, will provide the critical resources our student-athletes need to achieve success at the highest levels, both in the classroom and in competition. Our members lead with generous support of our student-athletes and athletics programs. We are proud to recognize donors in the Ad Astra Society that make a commitment of $50,000 or more payable over up to five years to key athletic funding priorities. Kansas Athletics Development Kansas Athletics continues to focus first and foremost on providing the best possible experience for our student-athletes. The new Kansas Athletics Development framework will engage, motivate, and empower the entire Jayhawk Nation to ensure our studentathletes, programs and University achieve competitive excellence for years to come! The Williams Education Fund will remain in place under the umbrella of Kansas Athletics Development, and continue to provide benefits through the priority points system which can be found on the Kansas Athletics Development website. Additionally, gifts are tax deductible if all points and benefits are waived.

4 2023 DONOR GUIDE Membership Auto Renewal Williams Education Fund members have the option of auto renewing their 2023 membership for future fund drives to save time and provide a seamless renewal process. Check out the payment options & incentives on the reverse side of the membership application for more information. 110% Campaign Kansas student-athletes give 110 percent each day. Please consider increasing your annual fund gift by 10 percent for double points to further support the needs of our student-athletes. Next Level Campaign When Jayhawk student-athletes commit to KU, they are taking their athletic experience to the next level. Take your giving to the “Next Level” by increasing your annual contribution for double points and moving up to the next level of membership in the Williams Education Fund. REMINDERS Select-A-Seat Members who maintain or increase their 2022 Williams Education Fund membership level may keep their seats for the 2023 football season and 2023-2024 men’s basketball season. Ticket applications and 2023 Williams Education Fund pledges must be submitted by Friday, April 21, 2023 in order to be eligible for participation. Football and men’s basketball Select-A-Seat will take place online simultaneously starting Monday, May 15, 2023.

5 2023 DONOR GUIDE MAKE IMPACT AN ACADEMIC SUPPORT LIFE SKILLS TRAVEL NUTRITION SCHOLARSHIPS Support from our donors provides our student-athletes the necessary resources they need to be successful in academics, athletics and life. That support serves as the catalyst to establishing Kansas Athletics as an elite national program. EQUIPMENT MENTAL HEALTH MEDICAL CARE

6 2023 DONOR GUIDE Williams Education Fund: Scholarship Support This area serves as our largest expense and the life blood of our program. Your gift goes toward tuition, fees, room, board and books for our 500+ studentathletes. This year, Kansas Athletics will award over $16.6 million in scholarships. Gifts in support of Williams Education Fund scholarships allow our talented student-athletes to receive a firstclass education at the University of Kansas. AREAS IMPACT OF Championship Resources: Unrestricted Support This allows Kansas Athletics the most latitude to fund the areas of greatest need and provide Jayhawk student-athletes with the resources necessary to be champions.

7 2023 DONOR GUIDE Facility Enhancements/Capital Projects Provides support toward our latest capital projects, recently completed facilities, and enhances the fan experience! NIL At Kansas, we aim to empower and educate our student-athletes in all phases of Name, Image & Likeness, also known as NIL, brand development, and professional opportunities. Learn more about supporting Jayhawk student-athletes through NIL at the website above.

8 2023 DONOR GUIDE GIVE WHY Over 300 studentathletes named to AD Honor Roll 500+ student-athletes 90% Graduation Success Rate 224 student-athletes were named to the Academic All Big 12 team 3 teams established new program GPA records in Fall, 2022 56 student-athletes were named to the Academic All Big 12 rookie team, which placed Kansas second in the conference this past year

9 2023 DONOR GUIDE DATES IMPORTANT April Seating and Annual Fund Contributions Due Basketball & Football Renewal Deadline Priority Points Calculated May Football and Men’s Basketball Select-A-Seat December Football Bowl Game Applications Deadline January BIG 12 Men’s Basketball Tournament Request Available February NCAA Basketball Tournament Request Deadline

10 2023 DONOR GUIDE Membership levels are based on total annual gifts through the WEF, which support student-athlete scholarships. Benefits are provided by membership level first, then your points within your level. Priority point chart can be found at williamsfund.com. Support Student-Athlete Education MembershipWelcome Package Donor Recognition Junior Jayhawk Membership Discount Season & Single Game Ticket Priority Access Late Night in the Phog Priority Tailgate Invites Special Event Invites Jayhawk Experiences Discount Premium Seating Priority 10th 9th 8th 7th 6th 5th 4th 3rd 2nd 1st Postseason Ticket Priority 10th 9th 8th 7th 6th 5th 4th 3rd 2nd 1st Season Parking Pass 1 1 1 1 1 1 1 1 2 3 Football Spring Game Tailgate Men’s Basketball Hospitality Priority 5th 4th 3rd 2nd 1st Jayhawk Appreciation Dinner Invite POSTSEASON MEN’S BASKETBALL TICKET REQUESTS Big 12 Tournament 2 2 2 2 2 4 4 6 6 Final Four 4 4 4 4 6 8 Regional 2 2 4 6 NCAA 1st/2nd Round 2 MEMBERSHIP LEVEL CONTRIBUTION OUTLAND MVP JAYHAWK ALL-AMERICAN CHAMPION CRIMSON & BLUE LEGEND ROCK CHALK OLYMPIAN HALL OF FAME $100 $8.33 mo $500 $41.66 mo $2,500 $208.33 mo $10,000 $833.33 mo $25,000 $2,083.33 mo $300 $25 mo $1,000 $83.33 mo $5,000 $416.66 mo $18,000 $1,500 mo $50,000 $4,166.66 mo *Benefits are subject to change *Discount for Jayhawk Experience rentals and priority in booking limited to availability. Visit jayhawkexperience.com for more information BENEFITLEVELS WILLIAMS EDUCATION FUND

11 2023 DONOR GUIDE COMPLIANCE NCAA Kansas Athletics is proud to have your loyal support and dedication for the Jayhawks. As we strive for continued excellence, we always seek the highest standard of ethical conduct. You may not be aware, but all athletic donors and season ticket holders are considered a representative of athletics interests (boosters). As a booster at KU, NCAA rules place you under the responsibility of Kansas Athletics. Please visit our website to learn more about NCAA rules and how they affect the Kansas Athletics mission.